Noticias del mercado
Ocean Garden Continues to Roll-out Pride of Mexico® Shrimp Brand to Retail Community
Grocers Nationwide Continue to Stock Restaurant-Quality Mexican Shrimp
San Diego, CA – February 6, 2006 – Ocean Garden Products, the leading U.S. importer of Authentic Mexican Shrimp, continues to stock its new retail presentation featuring jumbo, farmed, raw shrimp in one-pound bags with retailers nationwide. Branded under the Pride of Mexico® label, Ocean Garden is offering retailers across the country shell-on Mexican White Shrimp in 21/25 sizes, as well as the peeled and deveined tail-on variety in a 26/30 finished count.
Pride of Mexico has enjoyed enormous success in the pilot test market in Seattle with product available with retailers such as Larry's Market, Mutual Fish, Johnny's Seafood and Uwajimaya. If the success in the Seattle marketplace is any example of what we can expect in other markets it will be easy for in-home cooks nationwide to find restaurant-quality, additive-free gourmet Mexican Shrimp at their local supermarket.
By stocking Authentic Mexican Shrimp in their freezer cases, retail outlets are ensuring their customers a reliable and delicious taste experience. Authentic Mexican Shrimp, lauded for its firm texture and natural flavor, has raised the bar in terms of seafood quality, consistency and sustainability.
"The smaller-size, quick-thawing bags of premium Mexican Shrimp are perfect for the single or duo household and our sales success in Seattle are proof that retailers are enthusiastic about selling a natural product which is not only of gourmet quality but is chemical free."
Authentic Mexican Shrimp enjoy a level of prestige among culinary connoisseurs and shellfish enthusiasts because of an idyllic habitat and the long-standing commitment of Mexican Shrimp producers, processors and importers to optimum quality assurance from harvest to package. As many consumers have visited Coastal Mexico and/or sampled Mexican Shrimp in a restaurant setting, there is a growing consumer awareness of the finer qualities of shrimp from Mexico. Seafood lovers are increasingly seeking out Mexico as the favored country of origin for premium, large-size shrimp.
Mexico's shrimp farming is acclaimed for its semi-intensive methods and lower-density farms, whereby shrimp are generally allowed to mature for their entire 170- to 180-day growth cycle. With fewer shrimp per pond, Authentic Mexican Shrimp grow to larger sizes and realize firmer textures when compared with farmed shrimp of other origins.
Ocean Garden operates a comprehensive product traceability program which tracks a shrimp's lifecycle from product origin, processing plant, lot and warehouse to the distributor or retailer. As a result, retail establishments can be certain that they are purchasing shrimp from a legal fishery whose practices comply with all U.S. and Mexican environmental regulations and sustainability initiatives.
Ocean Garden Products is a leading seafood importer based in San Diego, California. Founded in 1957, Ocean Garden is a founding member of the Mexican Shrimp Council ( www.mexicanshrimp.org), a binational coalition consisting of Mexican Shrimp producers, processors, suppliers and marketers.
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Contact:
Melissa Dennis, OutSmart
760-930-8973
Sara Fraunces, OutSmart
619-226-2024 |
